Lease or option a smaller parcel, prove training demand, keep track scope tight.
Works only if entitlement and infrastructure are favorable.
Business plan + investor preview
Park City needs a safer way into dirt biking.
A real motocross track facility with jumps, rentals, beginner coaching, controlled track time, youth camps, memberships, and premium group experiences built for the Park City market.
Base case revenue$1.69M
Year 1 stabilized run-rate with tight break-even discipline.
$3.32MStandard launch
Leased or optioned site, not land purchase.
22Opening bikes
Training fleet feeding real motocross tracks.
204Open days
Spring, summer, fall, and shoulder-season programming.
$1.61MBreak-even revenue
Jumps and grooming raise fixed costs.
The wedge
Real motocross, managed like a school.
The investable concept is a controlled academy: rent the right bike, fit the gear, learn in a safe range, then progress into managed track time on real motocross tracks with berms, rhythm sections, tabletops, and jumps. Existing tracks serve riders who already ride. This creates new riders.
Market gap
Park City has ADV motorcycle training and bicycle dirt jumps. Nearby motocross tracks exist for existing riders. The missing product is turnkey dirt bike instruction, rentals, and motocross track access for first-timers, families, and premium groups.
- Turnkey: bike, gear, coaching, track, waiver, booking.
- Park City premium: family, group, hotel, and local membership.
- Lower-risk design: progression zones before main track time.
Facility concept
A progression system in dirt.
The site is organized around controlled rider progression, not maximum chaos. The beginner range, youth loop, skills yard, and full motocross track can operate as separate zones or scheduled cohorts.
Motocross track with jumps
Skills yard
Youth loop
150 x 200 ft beginner range
Check-in, PPE, shop, staging
The facility is designed as a progression system: check in, gear up, learn controls, prove competency, then move to skills and full motocross track zones with jumps.
Fleet
Simple bikes. Better margins. Safer learning.
The opening fleet should use reliable training and trail bikes: Honda CRF110F/125F class bikes, Yamaha TT-R or Kawasaki KLX adult trail bikes, and backup/coach bikes. The bikes stay approachable, but the destination is a proper motocross track with jumps.
Youth 110cc4 units$11.2K
Beginner 125cc6 units$21.6K
Big wheel 125cc4 units$16.0K
Adult trail 230cc6 units$34.8K
Coach/backup2 units$13.0K
Image needed
Clean rental fleet lineup
Honda CRF / Yamaha TT-R / Kawasaki KLX style bikes, staged with helmets and mountain outdoor context.
Investor economics
The money works only if the model stays disciplined.
This is a high fixed-cost business. The plan is intentionally tight: premium instruction, recurring memberships, camps, and group events must absorb land, insurance, payroll, and maintenance.
Standard launch capex$2,330,000
Excludes land purchase. Includes working capital.
Motocross track/site/civil
$950KStructures/utilities
$430KFleet/PPE/shop
$235KPermitting/design
$210KLaunch systems
$155KWorking capital
$350KBase annual revenue$1.69M
Training and rentals drive the flywheel.
Recommended: real academy, rental fleet, motocross track with jumps, maintenance equipment, working capital.
Still tight, but gives the business enough oxygen to operate professionally.Land purchase, larger track system, stronger buffers, event and expansion upside.
Only sensible with a land sponsor or real estate thesis.Break-even logic$1.611M
Annual revenue needed at an 88.5% contribution margin to cover $1.426M in fixed operating expenses.
Year 3 target$362K EBITDA
Base Year 3 reaches 15.8% EBITDA margin if memberships, camps, and groups mature while jump grooming and fixed cost growth stay controlled.
Risk
The hard part is not demand. It is permission.
Land, zoning, neighbor opposition, insurance, dust, water, and safety are the underwriting risks. The business plan treats them as core workstreams, not footnotes.
Zoning/conditional useVery highHigh
Pre-screen parcels and position as managed motocross training.
Noise and dustVery highHigh
Buffers, operating-hour limits, watering, track orientation.
InsuranceHighMedium-high
Training-first model, waivers, documented safety controls.
Under-utilizationHighMedium
Pre-sales, hotel partners, camps, groups, memberships.
Bike downtimeMediumHigh
Simple fleet, mechanic, spare bikes, parts reserve.
Images to gather
The site is ready for real source images.
Until images are gathered, the site uses diagrams, gradients, and data displays. These are the highest-value visuals to collect first.
Beginner rider on groomed dirt with Wasatch-style mountain backdrop
Instructor coaching a first-time rider before engine start
Clean lineup of Honda CRF / Yamaha TT-R / Kawasaki KLX style trail bikes
Youth or family training moment with full safety gear
Aerial or elevated view of a groomed motocross track with jumps
Park City summer/fall mountain landscape
Secure land viability before spending like a track exists.
The strongest investor path is a land-use fatal-flaw screen, insurance indications, dealer fleet quotes, and a pre-sales waitlist. The online preview proves the plan before the first machine moves dirt.
Open investor packet